“According to (Jane) Muir, a key advocate and leader of Innovation Gainesville, research has shown that there are some common barriers that deter women. Among them are lack of self-confidence, lack of training, lack of a mentoring network and family/life balance issues.
‘eWiTS aims to help with the first three. By empowering women with entrepreneurial training and surrounding them with role models and mentors, they will garner the self-confidence they need to take a chance on themselves,’ said Muir. ‘Women need to change the way we think about ourselves. When we do, others will follow.'”